The most buzzed about beauty product of 2015 has to be lip liner, thanks to Hollywood’s obsession with shape enhancing definition! So the product development buffs at Issada went into the lab and emerged with the ULTIMATE lip liner!
Why so ultimate? Ultimate Lip Liner delivers kiss-proof, precise definition that eliminates feathering, fading and bleeding, AND it treats the lip area with anti-aging botanicals and minerals at the same time!
In the past, industry standard synthetic makeup brushes have come with a compromise on efficacy and quality, but in a two-year development process, Issada has worked tirelessly with the world’s best global manufacturers to develop a new type of synthetic – a ‘Faux-Luxe’ hair.
NEW RELEASE WITH LIMITED EDITION METALLIC COSMETIC PURSE UNTIL SOLD OUT!
Introducing a superior foundation application tool for next-level complexion perfection! Luxurious and velvety to the touch, the Pro Smoothing Sponge has soft, plush, rounded edges and large base for a fast, streak free, pro-finish. A pointed tip allows for precision in smaller areas and a thoughtfully designed shaped midline, or ‘waist,’ allows for control and makes the sponge easy to grip and manoeuvre.
Officially available now following a fabulous launch at the Gallipoli Centenary Ball at City Hall on Saturday 18th April (Check out our blog for the behind the scenes pics!). 10% of proceeds will go to the Gallipoli Medical Research Foundation (GMRF) to help raise funds for victims of Post Traumatic Stress Disorder and their families. Custom-blended shade designed by Issada to precisely mimic Gallipoli poppy red, with stunning Limited Edition Poppy packaging illustration. Available from selected Issada stockists, Issada Concept Stores and online from www.gallipolipoppies.com
Ultimate Eyeliner delivers the buge-proof benefits of a gel with the versatility and ease of a pencil, AND treats the delicate eye area with anti-aging botanicals and minerals at the same time!
Available in 10 runway-fresh metalics and brights!
After a two-year collaborative formulation process with international chemists, Issada has finally perfected the next generation of mineral liquid foundation. We proudly present Mineral Velvet Cream.
Now you can have it all: a tinted moisturiser, anti-aging serum, blemish treatment, pores minimiser, radiance booster, pigmentation fighter, mineral sunscreen, skin calming colour corrector – in ONE miracle, multi-tasking product!
The ultimate blemish-blitzing, scar-healing, redness-reducing, line-diffusing, eye-brightening skin treatment, with creamy, self-adjusting mineral pigment to flawlessly conceal.
Loyal Liquid Light lovers need not fear: our wonder pen for treating the delicate eye area has been re-released with sleek new packaging and a colour range extension! The beloved formula remains just as powerful with the addition of two super star ingredients Lysine and Hylauronic Acid. The Liquid Light collection now includes SIX brand new colour-corrective shades for an even brighter, more flawless eye area.
To celebrate our number one hero product, Canvas Primer, we gave it a sleek and stylish packaging update. The beloved formula remains untouched – it’s a cult-fave for a reason!
New distribution partner BLC
Issada Cosmetics has joined forces with beauty giant BLC Cosmetics in a symbiotic distribution relationship effective in selected states of Australia. Mid-2014 will see BLC will distribute Issada in NSW, VIC, WA, TAS and ACT and implement a tactical growth strategy which has been designed to dramatically increase the boutique mineral makeup brand’s market share in these territories. Issada will retain in-house distribution and strategic control of their brand in QLD, SA and NT. The mutually beneficial business partnership fits with BLC’s own portfolio expansion strategy, while their projections seek to double Issada’s presence in the spa, salon and clinic market in as little as twelve months.
Issada the go-to for fashion lookbooks
Issada is fast becoming the go-to makeup brand for the fashion world, having been recently approached to collaborate with Easton Pearson, Han the Label and Chelsea de Luca on upcoming lookbooks. The creative team has had a busy 2014, with more fashion collaborations in the pipeline later this year with Carla Zampatti and Arthur Galan. Stay tuned for pictures when the lookbooks are released!
Get social with Issada and join the Gems
Issada is on FACEBOOK, INSTAGRAM and TWITTER. Join us for exclusive competitions and giveaways, demonstrational videos, tips and tricks, behind the scenes pics, celebrity ‘how-tos’ and more. Our Issada social media fans are our #Gems. Our Issada devotees are as precious to us as our beautiful minerals are. Minerals are mined like diamonds and other precious gems – and just like gems, there are different grades and standards – not all minerals are created equal! Issada only uses Pharmaceutical Grade minerals which are the highest quality with the most skin benefits; like a flawless diamond, each of our devotees is truly treasured.
Spicer’s take on Issada range
The highly acclaimed Spa Anise at both Spicer’s Tamarind and Spicer’s Clovelly Estate are now proud stockists of Issada. These two stunning Sunshine Coast hinterland locations are a fitting home for the Issada range.
True Hollywood Story
Celebrity makeup artist Randy Houston Mercer has recently started working with Issada brushes, having contacted us to order seven Couture Brush Sets all the way from Hollywood! Some of Randy’s clients include Heidi Klum, Tina Fey, Brooke Shields, Kate Bosworth, Olivia Wilde, Barbara Streisand, Julia Roberts, Glenn Close, Brad Pitt and Justin Timberlake and he has worked on blockbusters Oceans 11 and Spiderman, TV shows Project Runway and 30 Rock and broadway shows like Hairspray, Cats, Cabaret, and Chicago.
Issada’s Summer Bay cameo
Issada is now a firm favourite on the set of everyone’s fave Aussie drama, Home & Away. Aussie starlets like Samara Weaving and Demi Harman now have the Issada Brushes and products on set, thanks to Summer Bay’s resident makeup guru Sarah Kemp who has fallen in love with our products!
Identity X Issada
Issada has cemented its icon status by being chosen as the official makeup partner of IDENTITY – Brisbane’s most elite fashion event series. Held seasonally, 2013 has seen Issada work on showcases with Camilla Franks,’ Carla Zampatti, Easton Pearson, Taluluah, Han the Label, Darb Bridal Couture. IDENTITY’s guest list reads like a who’s who of the QLD fashion scene and is curated and hosted by super-stylist Di Cant – it is THE Brisbane fashion event of the season.
Big Brother’s Layla loves Issada
Australia has Big Brother fever and recently, Issada had the pleasure of doing makeup for loveable 2012 housemate and runner up Layla Subritzky (also of Celebrity Apprentice). Layla was in Brisbane to host a charity high tea at the Hilton, and where else to have her makeup done but Issada? Layla absolutely loved her look, which featured an earthy brown smokey eye and a tomato-red lip, in Marilyn, which she couldn’t resist taking home with her!