MEET THE TEAM: Maggie Catlow, Social Media Manager

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Q: Take us through your job – what does a day in your life look like?

 MC: After being an Issada intern a couple of years ago, I recently started looking after the social media for Issada. The best part about what I do is getting to work with our amazing products and coming up with creative ways to show you what we’re all about. I also love being able to interact with our Gems on our Facebook, Instagram and Twitter accounts. In my role it’s crucial to stay on top of events and all that is #trending in beauty, fashion and culture. I love keeping you updated on what’s happening at the Issada HQ as well as what inspires us.


Q: What attracted you to the Issada brand initially?

MC: I met Issada’s CEO/Founder Fiona in my previous job before working at Issada. Having the opportunity to work with Issada has been such a blessing as the makeup has helped my problematic skin. I love converting my friends and family to Issada as I know it’s the best for their skin. Fiona is someone I look up to as she has built a beautiful brand with a genuine philosophy and integrity. It’s great to work for a company that I’m passionate about with people who I can always learn from.


Q: If you could only take 3 Issada products to a desert island, what would they be and why?


  • Mineral Velvet Cream in Brisbane. If I’m going to a desert island, I’m taking an even skin tone with me.
  • Mineral Liquid Light. If I’m in the middle of nowhere, I’ll keep my look quite natural. With its illuminative particles, Liquid Light will brighten and nourish under my eyes for radiant perfection.
  • Mineral Lip Gloss in Daiquiri. Island life will be warm and sunny. To keep my pout nourished in the heat I’d have this product to moisturize my lips with a dose of botanicals, antioxidants, and minerals.

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Q: What is your favourite thing about your job?

MC: I love knowing what’s going on in the beauty world, equally I love sharing what’s going on in the world of Issada. Being a social media manager gives me the opportunity to keep learning about everything I’m already obsessed with.


Q: What does it take to be a good social media manager?

MC: Knowing the brand is a must. Translating the philosophy and values into images and posts gives an overall sense of what the product and company stands for and has to offer customers. Being adaptable to the changing environment of social media helps as being abreast of what’s new keeps your audience excited. A large portion of managing social media is having an artistic flair and coming up with new concepts for engaging posts.


Q: What advice would you give to anyone who wants to work for Issada?

MC: The right qualifications are important but I think passion and enthusiasm is paramount. Issada is such a unique brand of makeup that has skin enhancing minerals and botanicals; I believe it’s important to be someone who is invested in skin health. Have an up-to-date resume that outlines your experience and skills. Lastly, a cover letter that showcases your personality is the first step in making a great impression.


Q: What is your go-to, never fail, favourite makeup look?

MC: I love my makeup to look like me, only the best me possible #wokeuplikethis. It’s all about a fresh complexion and Mineral Baked Velvet in Earth swept where the sun kisses my face. A nude lip with a touch of Mineral Lip Gloss adds the perfect finishing touch for an effortless look.


Q: You have spent a lot of time in the Bulimba community – name your second favourite store on Oxford Street (after Issada of course.)

MC: Coco Bliss Superfood Bar is my regular each morning – I wake up craving their smoothies!


Q: Take us through your skincare regime?

MC: I have the most high maintenance skin ever and it doesn’t take much for me to break out. That’s why I love that Issada helps with sensitive complexions! In terms of skincare, I love the Elemis Fruit Enzyme Peel for exfoliating and gently resurfacing without scratching. I love simplicity in my ingredients. I have recently discovered Alyssum Alchemy, a beautiful range of oils and mists that are infused with healing energy from the moon, gemstones, flowers and white light reiki. I also use our Issada Canvas Foundation Primer every morning without fail.


Q: What’s the number one most FAQ from customers on social media

MC: We get local and global enquiries. Usually they are about where to find stockists and if they can get products shipped to them.


Q: Who is your number one celebrity beauty icon and why?

MC: I have always thought Sharon Tate, an actress and natural beauty from the 1960’s is a timeless icon. She was the definition of carefree, yet polished in her approach to beauty.

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In this heat, we’re dreaming of a summer escape! High on the local bucket-list is Port Douglas. This stunning coastal resort town is the perfect gateway to The Great Barrier Reef and Daintree Rainforest, and equally fantastic as a relaxing international holiday destination in its own right. In the 80s and 90s, Port Douglas was a haven for celebrities like John Travolta, Tom Hanks, Mick Jagger and Claudia Schiffer who have all been spotted enjoying the pristine beaches and frolicking on super yachts. After a wane in tourism in tropical north QLD in the 00s, today Port Douglas is enjoying a stylish resurgence! Our CEO/Founder Fiona recently spent a long weekend there with her partner and son, and shares with us her favourite ‘Issada-approved’ places to stay, eat, sip, shop, swim, play and relax.



ISSADA APPROVES: Sheraton Mirage Port Douglas

Port Douglas Road, Port Douglas QLD


This 5-star resort was built by Christopher Skase in 1988 for over $100million dollars and was the jewel of Port Douglas’ crown, before tropical north QLD tourism quietened, leaving the extravagant resort in need of a facelift. Enter a spectacular $43 million dollar renovation, just completed this year, which has restored the Sheraton Mirage to its 5-star former glory. The property is the only Port Douglas resort with direct access to popular Four Mile Beach and it boasts 2 hectares of saltwater lagoon pools, pumped ecologically from the ocean.



Shop 5, 31 Macrossan Street, Port Douglas


Watergate is a must-visit for delicious modern Australian cuisine and an amazing cocktail and wine list. Grab a seat at the bar for a sunset sip and a delicious light bar bite, or book a table for a sumptuous meal utilizing local, fresh seasonal produce. Chef Lee Neate has designed an innovative menu that reflects contemporary trends in Australian cooking and, as is to be expected, the fresh caught seafood is incredible. Issada recommends the Grilled Snapper, and the Geisha Girl cocktail.



44 Wharf St, Port Douglas QLD

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The perfect afternoon or sunset cocktail spot, Barbados’ cocktail menu is to die for and offers spectacular views over the Dickson Inlet, Coral Sea, Mossman Ranges & Daintree National Park. The menu specializes in fresh, light starters and share plates, with some delicious salads. From the cocktail list, Issada recommends The Garden of Eden and the Mimi Mimosa, and for a bite, the lime and coconut prawns and rainbow tomtato salad.

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ISSADA APPROVES: Hartley’s Crocodile Adventures

Captain Cook Hwy, Wangetti QLD


The best way to spot a croc in Port Douglas! And plenty of other wildlife – with over 2100 metres of timber boardwalks and pathways leading you on a journey of discovery through woodlands and rainforest where you can see tropical birds, reptiles, insects and other native fauna. Enjoy Hartley’s entertaining and educational wildlife presentations, including snakes, cassowaries, koalas, crocodiles, quolls and much more. Take a boat cruise on Hartley’s Lagoon to see crocodiles and other wildlife on our melaleuca wetland, and learn about sustainable use and conservation on our Crocodile Farm tour.



ISSADA APPROVES: Sheraton Mirage Country Club and Golf Course

Port Douglas Road, Port Douglas QLD


Bordered by the Coral Sea and a panoramic mountain backdrop, the Sheraton Mirage course is a golfer’s paradise. Challenge yourself to a combination of 6 par 3, 6 par 4 and 6 par 5 holes all within two quite different 9’s. Also at the country club, a tennis court, designer pro-shop, gym and lap pool for all your recreational sporting needs!



ISSADA APPROVES: The Sheraton Mirage Pool

Port Douglas Road, Port Douglas QLD


The pool is definitely the best option for swimming, unless you want a run in with the crocs! With 2 hectares of saltwater lagoon pools, pumped ecologically from the ocean, there is no shortage of spots to have a relaxing dip.




14/56 Macrossan St, Port Douglas QLD


We love the Seafolly Concept Store on Macrossan street – a comprehensive range of this Australian swimwear empire’s designs, and fantastic staff who make the sometimes daunting prospect of swimwear shopping enjoyable.


ISSADA APPROVES: Spa Q at Hotel QT – Issada Stockist!

87-109 Port Douglas Rd, Port Douglas QLD


Experience the art of unwinding at Spa Q! We recommend the Metamorphosis Treatment Package: A Warm Oil Back Massage + Uspa Concept Facial + Mini-Manicure & Pedicure. Don’t forget your post-treatment Issada mineral makeover before you leave!




Issada was the official makeup sponsor for the annual Ladies and Gents Sparkling Luncheon for Gold Coast’s Magic Millions Racing Carnival. The Issada Creative Team joined runway fashion maven Sonia Stradiotto Couture, and other key sponsors Porsche Gold Coast and Esteem Medispa for the exclusive fashion show luncheon at the Marriott Surfers Paradise Resort. Guests were dressed to the impress in full racewear regalia, and the event was brimming with glamour, style, high society and elite fashion.


The Makeup Look:

Inspired by Sophia Loren with bronzed contoured cheeks, defined brows, dramatic winged liner and modernised with a bold neon lip, in shades of red, coral, orange and pink.

Product Essentials:

– Issada Mineral Ink Felt-Tip Liner.

– Issada Mineral Baked Velvet in Earth.

– Issada Mineral Neon Lipsticks: Extreme, Nitro, Shock and Fierce.

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It’s the one night of the year when there’s no such thing as OTT. Throw caution to the wind, abandon makeup rules and go for no-holds-barred glamour. We asked Fiona Neale, CEO/Founder of Issada for her tips on how to steal the show this New Year’s Eve.

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Fiona’s Top 3 Things to Be this NYE

  1. Be photo ready

You are probably going to take a lot of photos on New Year’s Eve so make sure you’re camera-ready! That means, priming your skin, applying a flawless foundation finish, setting with powder, and contouring and highlighting your face to sculpt your features. Any kind of dimension disappears slightly with flash photography, so make sure you go a little further with your contouring than you would for a regular night out, to ensure your bone structure still stands out! False lashes are also a must, to make sure your eyes still pop under harsh photo conditions. Our NYE pick is Issada Luxe Lashes in Glitz – flutter these and heads will turn!

  1. Be daring

Go for colour! A pop of neon on lips and/or nails is the perfect way to get the party started. Issada’s Ultimate Lipliners are your insurance against wearing off, transfer, feathering, bleeding – AND they’re kiss-proof! Trace your lip border and then colour in the entire lip – this will withstand canapés and cocktails with just minimal (if any) touch ups. Try Hazard or Ribbon for a pop of ultra-bright colour. For even more of a jolt, apply a neon lipstick over the top for high-wattage glam. Try Issada Neon Lipstick in Bold, Burst, or Intense.

  1. Be radiant

Metallic textures are perfect for standing out on NYE. Try Issada’s Ultimate Eyeliners in Diamond, Cleopatra, Occult, Libido or Shiver– these ultra soft mineral gel pencils will glide across lids for a completely opaque bold metallic coverage that won’t smudge or fade while dancing the night away. A metallic nail will shimmer in the moonlight and act as an accessory to your outfit. Try Issada 5-free Nail Polish in Alexis.

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Our latest blog series brings you signature Issada cocktail recipes that are inspired by the organic botanical and herb extracts we source from around the globe.

Today’s episode of Issada Cocktail Hour stars the POMEGRANATE FIG SMASH, featuring Issada ingredient, Mint!


You Will Need:

  • 1 oz. boukha (Tunisian Fig Brandy, from most good liquor stores)
  • 1 oz. fresh lemon juice
  • 12 grenadine
  • Ground cardamom, for garnish
  • Mint sprig
  • Pomegranate seeds


Combine boukha, lemon juice, and grenadine in an ice-filled shaker. Shake vigorously and strain into a rocks glass filled with crushed ice. Sprinkle with cardamom; garnish with mint sprig and pomegranate seeds.



Issada xo



The festive season is here! So how do you add a little Christmas spirit into your makeup look for the office Christmas party while keeping it professional? We asked Fiona Neale, CEO/Founder of Issada.

Fiona’s Top 3 Tips

  1. Remember your audience

Do you work in a strict, corporate environment? Or is your office culture a little more fun, relaxed and creative? If your boss and colleagues are quite conservative, your Christmas party is probably not the time to try out that 360 black smokey eye with a fuschia lip. When in doubt, focus on a flawless radiant complexion, lashings of Issada Protein Mascara, some Issada Luxe Lashes in Demure, and a classic nude (Try Issada Luxury Lipstick in Angelina) or red lipstick (Try Red Carpet Red).

  1. Longevity

Your Christmas party is still a work function and you want to appear polished, so uneven, fading lip colour is a no-no! Go for the longest wearing lip product you can find – Issada’s Ultimate Lipliners are perfect. Trace your lip border and then colour in the entire lip – this will withstand canapés, cocktails and getting caught under the mistletoe with just minimal (if any) touch ups. Pop a lipstick, crayon or lipgloss over the top if desired.

  1. Sparkle!

Metallic textures are perfect for adding a hint of sparkle to the office Christmas party. Try Issada’s Ultimate Eyeliners in Diamond, Cleopatra, or Envy Me – these ultra soft mineral gel pencils will glide across lids for a completely opaque bold metallic coverage that won’t smudge or fade.


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Our 15 shade collection (including THREE new shades) encompasses bold mattes, molten metallics,  opaque rich texture and budge proof staying power – all enriched with minerals, antioxidants, and botanicals to nourish the delicate eye area.


Besides angel wings and #bodygoals, the Paris-hosted 2016 Victoria’s Secret Fashion Show served up some serious beauty inspiration. Think bronzed limbs, a youthful glow and a pink pout.



Issada Mineral Hydra Bronze.
Issada Mineral Neon Lip Gloss in Minx.
Issada Mineral Neon Lipstick in Extreme and Brilliant.